According to research presented by Cnet, the numbers of women in the tech sector is dangerously low –as little as 29.1% and it’s dropping rapidly, which means that it really needs to be considered and changed. With so few women within this industry, there is no female influence on the sector that needs it most. Women make up at least half of your customer base, so by not employing them you are missing out on some very important points that could really take your business to another level.
But what strategy for recruitment for women should you employ to try and change this?
Here are some ideas to get you started:
‘Normalize’ it as a career for women
This process needs to start at a young age, because as early as school, girls are gravitated towards other activities. It may be an idea to begin after school clubs aimed at getting females interested in more technical based careers. If this isn’t possible, you may wish to consider higher education facilities to grab the best graduates for your company.
Prioritize working with women
It might sound a little obvious, but if you design your entire recruitment strategy towards women in the tech sector, it will be more likely to attract their attention. Advertise where they will see it, and create clever advertising campaigns targeted at potential female employees.
Why not try:
- Sponsoring events where women can network
- Inviting female speakers to events to give talks
- Workplace initiatives targeted at female employees
Consider your workplace environment
If you have always worked in a male dominated environment, and that’s what you’re used to, it might be difficult to see how intimidating it can be for women. If this is the case then you’ll need to be more considerate.
Why not think about:
- Flexible working hours to suit childcare needs
- Work from home options
- Childcare facilities onsite
Leave where necessary for childcare
You may also need to think about a whole new training system for the employees you have, to create the best working environment for everyone.
Create a great communication system
Ensure that there is a strong system in place to ensure that there is support for your female employees. Of course this important for all your staff, but it’s especially necessary for the underrepresented community.
Don’t just focus on just younger women in the tech sector
It’s tempting to only consider young women because you know they have a lot of working years within them, but it’s also important to consider women coming back to work after having a baby, or those considering a career change too.
Be sure to retain your female employees
Once you have women working for you, ensure that they want to remain at your company by keeping them happy. Conduct regular feedback meetings to see if there are any areas in which you can improve with training or new equipement, and ensure that you have a strict anti bullying policy.